Aesthetics of Gentrification (Logan Square, Chicago)
In 2014, I gathered a sea of visuals—logos, packaging, spaces, etc.—from new businesses in the gentrified/gentrifying neighborhood of Logan Square in Chicago. I paired this visual rhetoric with the verbal rhetoric from an interview with a principal of a Chicago design agency (as seen in this blog post articulating the “Top 5 Reasons to Start a Business in Logan Square”).
The pairing of this content—the interview with the appropriated visuals—resulted in a rhetorical study of graphic design’s role in both the visual changes of the landscape and the material displacement of a community.
All imagery and videos of the various businesses are their own.
Video. 2 min. 31 sec. 2014.
The pairing of this content—the interview with the appropriated visuals—resulted in a rhetorical study of graphic design’s role in both the visual changes of the landscape and the material displacement of a community.
All imagery and videos of the various businesses are their own.
Video. 2 min. 31 sec. 2014.
![](https://freight.cargo.site/t/original/i/c5a7db52cc8aef59b685a393596bbb888700865773919194b9b51a273556449b/logan-square_screenshot_3.png)
![](https://freight.cargo.site/t/original/i/5210919e5d92e41821aa684cc6ae5305711c33985049ce25e4a12aec00f004fb/logan-square_screenshot_4.png)